Binance Co-Founder CZ Backs BNB Treasury Firm’s U.S. IPO Bid to Merge Crypto and Traditional Finance
Binance co-founder Changpeng Zhao (CZ) is leading a groundbreaking initiative through his family office to further integrate Binance's native token, BNB, into traditional financial markets. The newly established entity, dubbed the "BNB Treasury Company," has announced plans to pursue an initial public offering (IPO) on a major U.S. stock exchange. This strategic move is being executed in collaboration with 10X Capital, a notable investment firm. The initiative underscores the growing institutional interest in cryptocurrency assets, reflecting a broader trend of traditional finance embracing digital currencies. The IPO aims to bridge the gap between the crypto and traditional finance sectors, potentially paving the way for greater mainstream adoption of BNB and other digital assets. This development marks a significant milestone in the evolution of cryptocurrency markets, as it seeks to legitimize and institutionalize crypto investments on a global scale. The timing of this announcement, in mid-2025, highlights the continued momentum of crypto assets in the financial landscape, despite previous market fluctuations. The BNB Treasury Company's IPO could serve as a catalyst for further integration of blockchain-based assets into conventional investment portfolios, offering investors a new avenue to gain exposure to the crypto market through traditional stock exchanges.
CZ-Backed BNB Treasury Firm Eyes U.S. IPO to Bridge Crypto and Traditional Finance
Binance co-founder Changpeng Zhao is spearheading a new venture through his family office, aiming to integrate Binance's native token BNB deeper into traditional financial markets. The unnamed entity, referred to as the "BNB Treasury Company," plans to go public on a major U.S. stock exchange in partnership with 10X Capital.
The move reflects a broader institutional push into crypto assets, mirroring recent high-profile investments like Donald Trump Jr.'s $3.3 million Bitcoin bet. YZi Labs will support the initiative, with 10X Capital's David Namdar—a Galaxy Digital co-founder—serving as CEO. The firm will offer regulated exposure to BNB for both institutional and retail investors.
BNB, originally created as Binance Coin, has evolved into a multi-utility token powering transactions on BNB Chain and serving as native currency for hundreds of decentralized applications. This IPO attempt signals growing mainstream acceptance of crypto assets as viable investment vehicles.
BNB Chain Completes 32nd Burn, Reducing Supply by Over 1.5 Million BNB
BNB Chain has executed its 32nd quarterly token burn, removing 1,595,599.78 BNB from circulation—valued at approximately $1.024 billion. The remaining supply now stands at 139,289,513.94 BNB, inching closer to the ecosystem's target of 100 million tokens.
The burn mechanism underscores BNB's deflationary design, reinforcing its role as both a transactional asset and governance token within the BNB Smart Chain, opBNB L2s, and BNB Greenfield. Since migrating from ethereum in 2019, BNB has cemented its position as a strategic reserve asset, attracting institutional interest while driving Web3 adoption.
BNB Price Climbs Toward $733 as Volume and Whale Demand Increase
Binance Coin (BNB) shows renewed bullish momentum, trading NEAR $672.49 after decisively breaking the $666 resistance level. The token's technical structure reveals an ascending triangle pattern, typically a harbinger of continued upside when accompanied by rising volume.
On-chain metrics underscore growing institutional interest. Whale entities now control 99.9% of circulating supply, while BNB Chain's daily active addresses surge to 1.75 million—a clear network effect in action. The Relative Strength Index at 59.91 confirms building momentum without yet entering overbought territory.
Market technicians note the critical support-resistance flip at $666. Sustained trading above this level opens a clear path toward $700, with the measured MOVE target hovering near $733. The convergence of technical strength and fundamental adoption creates a compelling case for continued appreciation.
Binance Flash Short Squeeze Wipes Out $7.8 Million in BTC Positions
A violent short squeeze on Binance Futures liquidated $7.8 million in bearish bets within 60 seconds, propelling bitcoin to a record $116,652. The July 9 event mirrors similar liquidation cascades observed June 30, underscoring mounting volatility in crypto derivatives markets.
Buying pressure from forced position closures created a feedback loop, with the world's largest futures exchange amplifying price movements. Bitcoin's 5% intraday surge to a $2.44 trillion market capitalization demonstrates the outsized influence of derivatives activity on spot markets.
